How do you write a Christmas card to a customer?

Customers may appreciate receiving Christmas, holiday or seasonal greeting cards in the mail. The cover design and message of custom Christmas cards and the message you write or choose to print inside may determine the recipients for which a card is best suited. Here are a few guidelines to select the perfect cards for customers of any business.

Select a Crowd-Pleasing Card Design

A business may prefer to send cards with a Merry Christmas message and a design related to this holiday or a more general design with a message and imagery relevant for recipients regardless of religious or cultural observances.

In addition to choosing a card with the right message, you should also consider the card graphic. Depending on the location of your business and customer base, you might be interested in sending Christmas cards with a local or regional theme.

Business owners may want to consider other ways to help cards sent to customers or other professional mailing lists stand out. Professional Christmas cards have designs that refer to the products or services a business provides, which can make these cards obvious choices for senders in relevant industries.

Customize the Message Inside

The message inside a card is also worthy of consideration. If you choose to write a custom message, it is important to factor in the cover message on a card. You may not want to repeat the same phrasing as a Merry Christmas card cover inside the card. At the same time, senders should avoid contradicting an inclusive cover design with an exclusive interior message.

Sentiments expressed inside holiday greeting cards typically include consideration and warm wishes for customers on behalf of a business owner and employees during the holiday season. An assortment of preset message templates are available for inspiration or to expedite the process of custom card design.

In addition to a custom message, senders can also add a logo, signatures and printed names to the inside of cards. Another way to increase the significance of each and every card you send is to select a 501(c)(3) tax-exempt organization that will receive a donation in the amount of 20% of the cost of a card order and add a charity line to cards.

Order Custom Christmas Cards

Ordering cards in bulk quantities of 25 or more can be an affordable way for business owners to reach out to customers around the holiday season. The personalized Christmas cards in these orders have identical covers, interiors and envelopes.

In some cases, it may be beneficial for a business owner or marketing professional to design more than one Christmas, holiday or season’s greeting card. Customer relationship management software or other database tools can be used to segment mailing lists to make it possible for a business to send more customized or targeted correspondence.