Holiday Card Messages for Insurance Agencies

An insurance agency's holiday card should thank clients for trusting you with their coverage, wish them a safe and happy season, and remind them you're there when they need you, in two or three sentences. Leave out renewals, rates, quotes and referral requests so the card reads as a thank-you, not a mailer.

Most clients hear from their agency at renewal or after a claim. A card with nothing to sell is one of the few times they hear from you just to say thanks. Below are messages you can use as written, grouped by who's getting the card.

Messages for personal lines clients

• Thank you for trusting us to look after your home, your car and the people you love. Wishing you a safe and happy holiday season.
• From all of us at [Agency Name], thank you for another year together. We hope your holidays are warm, restful and uneventful in all the right ways.
• We're grateful for clients like you. Wishing you and your family a joyful season and a safe new year.
• Season's greetings, and thank you for your trust this year. We're always just a phone call away.
• Thank you for being part of our agency family. Here's to a peaceful holiday season and a healthy 2027.

Messages for commercial clients

• Thank you for trusting us to protect the business you've built. Wishing you, your team and your families a strong finish to the year.
• It's a privilege to work with your company. Happy holidays from all of us at [Agency Name].
• Thank you for your partnership this year. We wish your whole team a restful holiday season and a prosperous new year.
• Every policy we write protects something someone worked hard to build. Thank you for letting us help protect yours. Happy holidays.

For clients who had a claim this year

Acknowledge the year gently without naming what happened. If you're not sure how a client is doing, send your standard message instead.

• We know this year asked a lot of you. Thank you for letting us help, and we hope the holidays bring you rest and good things ahead.
• We were glad to be there for you this year. Wishing you a peaceful holiday season and a smoother year ahead.

For new clients

• Welcome to [Agency Name], and thank you for choosing us this year. We look forward to many more seasons together.
• This was our first year working together, and we're glad it was. Happy holidays, and thank you for your trust.

For referral partners

Mortgage lenders, real estate agents, CPAs and others who send you clients deserve a card of their own:

• Thank you for every introduction this year. We take good care of the people you send our way. Happy holidays.
• Good partners make this work better. Thank you for yours, and best wishes for a great 2027.
• We're grateful for your trust and your referrals. Wishing you and your team a wonderful holiday season.

Lighter lines

Insurance humor works best with clients who know you well. Use one line, not a whole card of puns.

• Wishing you a holiday season with plenty of cheer and zero claims.
• Here's to a new year with no surprises, except the good kind.
• The only thing we hope you file this season is a wish list. Happy holidays.

Christmas or holiday wording?

If your book of business spans different faiths, "happy holidays" or "season's greetings" is the safe choice. If your agency and community send Christmas cards, "Merry Christmas" is fine. Our guide on what to write in a business holiday card has more options for both.

What to leave out

• Renewal dates, rate changes and quote offers.
• Cross-sell lines, like asking about umbrella or life coverage.
• Requests for reviews or referrals.
• Anything that reads like a policy notice.

Consider a Thanksgiving card

Some agencies send Thanksgiving cards for insurance clients instead, so the card arrives before the December rush. A Thanksgiving message can lean on gratitude: This Thanksgiving, we're thankful for clients like you. Wishing you a happy, safe holiday with the people you love.

A line about your charity

Each year, we donate at least 10% of net proceeds from greeting card sales to charity. When you customize your card, you pick any IRS-recognized 501(c)(3). Agencies often pick a local charity and name it in the card: This year, our holiday cards support [Charity Name].

Save time on the mailing

If you're sending to 100 or more clients, we can print, address and mail your holiday cards for you. Every envelope is addressed with a real ballpoint pen and mailed by the date you choose. It costs $2.25 to $4.75 per recipient before postage, with larger mailings at the low end. Postage is USPS First-Class at cost.

When to send

Aim for your cards to arrive in the first two weeks of December. Our guide on when to send business holiday cards has the mail-by dates.