When to DIY vs Done-For-You Greeting Cards

Quick Decision Framework

What You Get With Each Option

DIY (Shop the Catalog)

Done-For-You Campaigns

Cost Comparison

DIY is less expensive per card if you're doing the work yourself. Done-for-you costs more per recipient but includes services you'd otherwise spend time on or pay someone else to do.

Consider the full cost:

For most firms sending to 100+ recipients, done-for-you is the better value when you factor in time.

Common Scenarios

"I send 50 cards to my best clients each holiday"

Recommendation: DIY. At this volume, ordering cards and addressing them yourself is manageable. Consider adding handwritten addressing if you want the premium look without the hand cramps.

"I have 300 clients and never seem to get cards out on time"

Recommendation: Done-for-you. The reason cards don't go out is usually bandwidth, not budget. Let us handle the execution.

"I want to send cards throughout the year, not just holidays"

Recommendation: Handwritten Client Care Program. Our 4-touch annual program is built exactly for this—scheduled mailings handled all year.

"I'm testing this for the first time"

Recommendation: Either works. DIY lets you test with a small order. A one-time DFY holiday campaign lets you test the full experience without committing to a year-long program.