Client Birthday Cards for Real Estate Agents

A real estate agent's birthday card should wish a past client a happy birthday and show you remember them, in a sentence or two. Leave out market updates and "thinking of selling?" asks so the card stays a greeting. With our birthday program, we print your branded card, address every envelope with a real Pilot G2 gel pen in blue ink, and mail each card the week of the client's birthday, all year.

If your brokerage has rules for client mail, such as showing the brokerage name, follow them on the card too. Below are messages you can use as written.

Birthday messages for past buyers

• Happy birthday! I hope the new place is treating you well. It was a pleasure helping you find it.
• Wishing you a happy birthday and many good years in your home.

For past sellers

• Happy birthday! I hope you're settled in and loving what's next. It was a pleasure working with you.

For friends and your sphere

• Happy birthday! Thinking of you today and wishing you a great year ahead.
• Wishing you a wonderful birthday. Thank you for being in my corner.

For referral partners

Lenders, title officers, inspectors and others you work with:

• Happy birthday, and thank you for making every closing go smoothly. I'm glad to work with you.

What to leave out

• Market updates and home value offers.
• "Thinking of selling?" or "know anyone buying?" asks.
• Requests for referrals or reviews.

Our post on what to write in a business birthday card has more message ideas.

How the birthday program works for your business

• Your card: a design from our birthday collection, with your message, logo and signatures inside.
• Your list: a spreadsheet with each client's name, mailing address and birthday (month and day; we don't need the year). Excel, Google Sheets or CSV works.
• The mailing: we mail once a week, so each card goes out the week of the client's birthday. Envelopes are addressed with a real pen by default. If you'd rather have printed addresses, we can do that too.
• Changes: add or remove names any time with at least a week's notice before the birthday. See how adding and removing names works.

What it costs

One price per recipient: your card, plus mailing, plus postage at cost. Pricing runs from $1.75 per recipient for larger mailings on a digital design to $3.75 for a foil design at 100 recipients, before postage. One payment at checkout covers your cards and the mailing. Programs start at 100 recipients.

When to start

As soon as your cards are printed and we have your list, we start with that week's birthdays. Want to start on a set date, like January? Tell us when you send your list.

Our charity program

Each year, we donate at least 10% of net proceeds from greeting card sales to charity. Read how our charity program works.